'Pennant', a fashion film directed by Younji Ku, starring items (Bumblebee and Jimi) from Pennant. Younji is a talented video artist who studied and worked in London (Showstudio). She shot this video with her friends while staying in Seoul during the winter of 2012-13. Styling: Yoolhee KoMakeup & Har: Minchul HongModels: Chan Kim, Hyeongseop ParkFilm & Sound: Younji Ku younjiku.com
Pennant collaborated with Cracker for the Second capsule collection. Cracker is the first Korean street fashion magazine. With its launch in 2007, Cracker grew year by year and generated many followers. Now it became a media you cannot exclude when discussing contemporary Korean culture. Cracker redesigned Bumblebee and Jimi under the concept of ‘Camera Man’
Pennant collaborated with ‘Johnny Hates Jazz’, womenswear label led by creative director Jihyoung Choi, to create a unique capsule collection. Since its launch in 2007, Johnny Hates Jazz has been laying the foundation to become a label that stands out from its local industry with international recognition. Johnny Hates Jazz’s redesign of Pennant’s transformable sandal ‘Jimi’ was used in their 13 S/S catwalk on 25th Oct. at the war memorial of Korea.